Patrik Johäll is a down to earth guy who never stands still. Although his soulful photographic style paired with supreme technical proficiency are the foundations of his profession, it is his energy that has earned him acclaim among a range of global clients.

Patrik constantly pursues the image, relentlessly and in lieu of constraints or comforts. He treads lightly and constantly searches out locations and situations that enable him to deliver on both the client’s vision and the subtle humor and compassion that characterize his images.

The hallmark of Patrik’s photographs is that they, however aspirational or stylized, contain elements of true life, inviting the viewer to stay.

In his own words:

“I seek perfection and clean images. But I don’t care for the perfect. The perfectly imperfect is much more interesting. Be it a ray of light, an expression, an unusual perspective. I shoot until all components of the perfect moment are in place.”

Patrik specializes in automotive, lifestyle and commercial photography.

His work is featured in global campaigns for brands like:

Mercedes-Benz, Audi, Peugeot, Renault, Toyota, Mazda, Ford, Volvo Cars, Volvo Trucks, Polestar, Genesis, Seat, Cupra, Dacia, Nio, Li Auto, GMC, Hyundai, LG Electronics, Sony Pictures, NN07, Carlsberg, Pepsi, SEB, Bang & Olufsen, Husqvarna, SKF, Nike.